Housemade. Pizza. Pasta.
An authentic, craft Italian concept was being developed at River City and needed a logo, some graphic language, and a lil' pizazz to compliment the cozy setting.

Goal: 
Emphasize the handmade, historic nature of Italian Food. 

Solution: 
Bring the viewer in close to the food so they feel the texture and warmth.

Asset build:
- Color Palette
- Type Application
- Logo Development
- Layout Anatomy
- Photography Study 
- Brand Guide
- Uniform Study

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