Housemade. Pizza. Pasta.
An authentic, craft Italian concept was being developed at River City and needed a logo, some graphic language, and a lil' pizazz to compliment the cozy setting.

Emphasize the handmade, historic nature of Italian Food. 

Bring the viewer in close to the food so they feel the texture and warmth.

Asset build:
- Color Palette
- Type Application
- Logo Development
- Layout Anatomy
- Photography Study 
- Brand Guide
- Uniform Study

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