![](https://cdn.myportfolio.com/8093ddab-2ca5-4d3e-af3a-a427682700e4/4339ceda-b3a7-4bd9-a1e2-da4e0a9617b3_rw_1920.jpg?h=b251a794078fcb1fe74d443a648f6b12)
Housemade. Pizza. Pasta.
An authentic, craft Italian concept was being developed at River City and needed a logo, some graphic language, and a lil' pizazz to compliment the cozy setting.
Goal:
Emphasize the handmade, historic nature of Italian Food.
Solution:
Bring the viewer in close to the food so they feel the texture and warmth.
Asset build:
- Color Palette
- Type Application
- Logo Development
- Layout Anatomy
- Photography Study
- Brand Guide
- Uniform Study
Goal:
Emphasize the handmade, historic nature of Italian Food.
Solution:
Bring the viewer in close to the food so they feel the texture and warmth.
Asset build:
- Color Palette
- Type Application
- Logo Development
- Layout Anatomy
- Photography Study
- Brand Guide
- Uniform Study
![](https://cdn.myportfolio.com/8093ddab-2ca5-4d3e-af3a-a427682700e4/55e280dd-52d3-4b9c-99a6-4a8aa9ba0f94_rw_1200.jpg?h=75cd841b6d7c81f279a6463d3c97ac24)
![](https://cdn.myportfolio.com/8093ddab-2ca5-4d3e-af3a-a427682700e4/0a5fbc61-2314-4f39-8575-4c20eeebf103_rw_1200.jpg?h=3033571c5c2c78f4b5f2b196d2c72fa0)
![](https://cdn.myportfolio.com/8093ddab-2ca5-4d3e-af3a-a427682700e4/f5cfdd6e-540a-4938-9906-669c58409fa8_rw_1200.jpg?h=4c802e1e7e9e990c76bfed675c1bbb6b)
![](https://cdn.myportfolio.com/8093ddab-2ca5-4d3e-af3a-a427682700e4/8b43760c-e75c-4ca6-a665-417cf7ff44a9_rw_1200.jpg?h=f6e742ccf0bbbd1f490cacac548c58da)
![](https://cdn.myportfolio.com/8093ddab-2ca5-4d3e-af3a-a427682700e4/7fec4414-27c1-4589-9c9d-dbbfa44c0e63_rw_1200.jpg?h=ab1c2ec0ae048fc828fa1df1777f46f5)