Revel in the Moment
Every year, the myChoice reward program celebrates exclusive members with a premier party event where dinner is catered, entertainment is enjoyed and membership cards are renewed. At the party, members look forward to redeeming their premium benefits, which include luxury cars, exquisite jewelry, and Caribbean vacations.
Goal:
Brand the annual event with a concept that works across 15 different properties and regional markets.
Brand the annual event with a concept that works across 15 different properties and regional markets.
Solution:
Affirm the luxurious quality of the players' benefits by using royal colors and diamond facet textures as visuals.
Affirm the luxurious quality of the players' benefits by using royal colors and diamond facet textures as visuals.
Asset build:
- Concept
- Photo Enhancements
- Type Application
- Layout Anatomy
- Invitations
- Concept
- Photo Enhancements
- Type Application
- Layout Anatomy
- Invitations
