Stadium / Amerisports
Two restaurant brands were coming together and needed a visual language for advertising, menus and other collateral for 7 different locations.
Goal:
Create one concept for two different brands
Solution:
Inspired by the vintage, Americana decor and memorabilia collections of the venues, deconstructed ticket graphics were used in conjunction with sports analogy headlines.
Asset build:
- Concept
- Color Palette
- Photo Application
- Type Application
- Layout Anatomy
- Brand Guide
- Posters
- Preliminary Web Graphics
- Outdoor Boards
- Postcards
- Scratch Cards
Goal:
Create one concept for two different brands
Solution:
Inspired by the vintage, Americana decor and memorabilia collections of the venues, deconstructed ticket graphics were used in conjunction with sports analogy headlines.
Asset build:
- Concept
- Color Palette
- Photo Application
- Type Application
- Layout Anatomy
- Brand Guide
- Posters
- Preliminary Web Graphics
- Outdoor Boards
- Postcards
- Scratch Cards
